Description
A transformative playbook for sales professionals determined to rise to the top 1%. Ryan Yeo blends raw personal stories with time-tested frameworks—including the Ferris Wheel Sales Process, 3R Mastery and C.R.E.A.T.E. Referral System—to drive consistent peak performance.
Going beyond sales tactics, this book is a roadmap to becoming a producer of influence, impact and integrity—a must-read for anyone committed to reaching the pinnacle of their sales career and creating their own legacy.
Praise for the book
This book is more than a guide to becoming a producer. It is a legacy of experience and wisdom. Ryan doesn’t just teach sales; he shows you how to build people. For agents, it’s a roadmap to excellence. For managers, it’s a masterclass on developing producers who endure. The lessons are real, practical and timeless. In this book, I see the heart of a teacher who wants others to succeed. Don’t just read it. Study it, live it and pass it on.
— Gordon Hoo, Consultant, Coach & Trainer
Gordon Hoo Consultancy, Singapore
The Producer Formula is a great reminder of why insurance is so important for a person’s financial well-being. Despite its significance and social good, many practitioners struggle to connect with clients on a deeper level to build trust. The book offers clear and simple steps that practitioners can implement immediately to create a positive impact in the community while building a successful career.
— Adrian Vincent, CEO
FWD Life, Singapore
The Producer Formula is a clear and practical playbook for financial practitioners to not only survive but also excel in today’s changing landscape. It helps producers shift from traditional selling to a values-based advisory approach built on trust, purpose and clarity—the key to achieving consistent success, enhancing customer value and improving profitability.
— Wianto Chen, CEO
MSIG Life Indonesia, Indonesia
At first glance, it may appear to be another playbook of proven tactics from a high-performing financial consultant. Look closer—beneath the models lies a disciplined value system and a coherent way of thinking that unifies every strategy. Read it once for the tools; read it again for the principles that make them endure. Immerse yourself in each chapter. You’ll gain a transferable decision-making framework you can rely on under pressure, a rare balance where principles are as powerful as practice.
— Warren Lim, CEO
finexis advisory, Singapore
The Producer Formula is a powerful blueprint for transformation, born from a life-changing realisation. Ryan shares more than sales tactics—he shares a hard-won legacy. This is a masterclass in human connection, revealing the true secret to lasting influence: it’s not about what you sell, but the genuine relationships that you build. A must-read for anyone ready to move beyond survival and start building a meaningful, enduring and monumental career.
— Justin Ho, CEO
Singlife Financial Advisers, Singapore
The Producer Formula is an insightful and practical guide that captures the essence of success in financial advisory—discipline, conviction and service. It distils years of front-line experience into frameworks that are both actionable and timeless. More than a sales manual, it shows readers how to build trust, deliver value and create lasting impact. Whether new or seasoned, advisers will find clarity, structure and inspiration to excel with integrity—a must-read for mastering the art and heart of financial advisory.
— Christopher Teo, CEO
IPP Financial Advisers, Singapore
More than a sales book, The Producer Formula is a blueprint for transformation. Ryan Yeo blends authenticity with mastery, sharing lessons shaped by hardship and conviction. His frameworks—the Ferris Wheel Sales Process, C.R.E.A.T.E. Referrals Framework and 3R Mastery Framework—turn selling into a repeatable, values-driven craft. Beyond strategies, Ryan reminds us that true producers lead with empathy, integrity and purpose. This book reshapes how you view success, service and legacy.
— Raymond Ng, Managing Director
RAY Alliance Financial Advisers, Singapore
The Producer Formula is more than a sales playbook. It’s a reminder that ethical financial planning begins with conviction, mindset and habits. Ryan captures the essence of enduring success: serving with integrity, cultivating the right attitude and mastering the art of sales as every business’s foundation. His focus on service excellence and relationship-driven referrals reflects timeless principles that every professional—in finance or beyond—should embrace to build trust, create impact and achieve lasting success.
— Wayne Chen, CEO
GoalsMapper Pte Ltd, Singapore
The Producer Formula deeply resonates with me because it goes beyond strategies and tools. It is about transforming the way we think, act and build our lives. The clear frameworks turn vision into purposeful action, creating freedom and impact. I believe it’s a powerful guide for anyone seeking to live with clarity, build with intention and lead a life that truly matters.
— David Seen, Co-Founder
Alpha Wealth Financial Advisors, Singapore
Ryan Yeo has done something truly remarkable. He has taken the art of sales, often seen as abstract and instinct-driven, and transformed it into a practical, structured and repeatable process. His personal story adds depth and sincerity, making every lesson feel grounded and genuine. Through his experiences, he shows that sales success is not accidental but intentional, built through clarity, discipline and heart. This book is an inspiring guide for salespeople who want to build a meaningful, sustainable career that makes a difference.
— James Chen, PBM, CEO
Athena Best Financial, Singapore
The Producer Formula goes beyond sales techniques—it explores what truly drives performance and purpose in our profession. In an industry often defined by numbers, Ryan reminds us that growth is equally about mindset, resilience and consistency. This book offers practical wisdom for anyone serious about building a sustainable, values-driven career. It’s a timely read for producers seeking not just success, but significance and impact.
— Irene Ho, Deputy CEO
finexis advisory, Singapore
The Producer Formula has transformed the way my young Gen-Z advisors run their advisory—clearer discovery, stronger trust and referrals that now come naturally from clients who have experienced the process. This book isn’t theory; it’s a repeatable playbook that delivers predictable sales with professionalism and integrity. If you lead a team or want referral-driven growth, read it and apply it.
— Paul Ching, Founder
Promiseland Advisory, Prudential, Malaysia
To bring “best practices” to our agency and move forward in the era of next-generation and lead generation, Ryan’s formula has given us the opportunity to adopt a sales system and process that repositions us as digital financial planners. It elevates an agent’s skills in digital selling to a more impressive and professional level. It has become a detailed and systematic framework within our training module, applied in our daily work practices.
— Karen Ong, Agency Manager
Finergy Advisory, Prudential, Malaysia
Ryan Yeo’s The Producer Formula has been a real gamechanger for me and my team. It has inspired us with new ideas and helped us approach sales in smarter, more creative ways. Most importantly, the referral strategies Ryan shares have transformed how we build connections, giving my team a steady flow of quality prospects and meaningful meetings. This book is a must-read for anyone looking to grow their business and create lasting momentum.
— Adeline Yap, Founder
Aphelion Wealth Advisory, AIA, Malaysia
Seventeen years in, I’ve seen Ryan through both the good and the grind. He plays the long game. The Producer Formula isn’t about hacks; it’s a repeatable system: Value–Experience–Trust, warm introductions done right and closing with empathy. It builds results and character together. If you lead a team or serve clients on the ground, read it and execute one chapter this week. Let the flywheel compound.
— Edmund Xu, Advisory Director
finexis advisory, Singapore
As a 42-year practitioner and transformational trainer and coach in the insurance industry, I see The Producer Formula as a masterclass in clarity, conviction and consistency. Ryan distils the true essence of sales mastery from mindset to methods into a playbook that inspires excellence. More than a sales guide, it is a roadmap for professionals seeking to lead with purpose, influence with empathy and create a lasting impact in people’s lives.
— Steven Yam, Agency Leader
Prudential, Singapore
The 3R Mastery Framework resonates deeply with me. Reflection, or inward learning, is something within our control and doesn’t require much time. This is especially important in a “lonely” career like ours. Self-mastery is critical in every aspect of life—improving just 1% each day compounds over time. We can become transformed within two years or less, achieving a full 360-degree evolution.
— Francis Peh, Lifetime Top of the Table
finexis advisory, Singapore
The Producer Formula is an insightful and practical guide filled with lessons that can be applied immediately in client meetings. I love how the book reframes sales into something enjoyable, rather than intimidating. Chapter 8, in particular, offers actionable and empowering techniques that help us guide clients more effectively while boosting confidence. It’s truly a sales bible that I highly recommend to anyone looking to elevate their communication, influence and client-engagement skills.
— Alarice Teow, Top of the Table
finexis advisory, Singapore
Ryan’s heartfelt book isn’t just an inspirational story (though you’d have to be a mule not to be inspired); it’s a deeply reflective and practical look into his life and career. The book mirrors who he is in person—upfront, authentic and immensely useful for your practice. If you’re in the same field, you’ll grow as a financial planner. If you seek insight into this life, few accounts are as honest or intimate.
— Keith Low, Court of the Table
finexis advisory, Singapore
Having been in the financial services industry for over 25 years, The Producer Formula by Ryan Yeo struck a deep chord with me. It’s more than a success manual; it’s a mirror for every advisor and leader. Opening with a raw and powerful story of reflection, it reminds us to pursue excellence without losing purpose. Ryan’s frameworks—the 3R Mastery Framework, Ferris Wheel Sales Process and C.R.E.A.T.E. Referrals Framework—are practical, powerful and proven. A must-read for those who lead with conviction and resilience.
— Jo-An Darlene Chua, CEO
Spark Amber Financial Group, Philippines
This is a practitioner’s playbook for sales and financial consulting, filled with field-tested frameworks, checklists and repeatable workflows that you can apply immediately. Ryan doesn’t just teach these principles—he lives them, and his clients and peers are better for it. If you work in sales or financial consulting and seek sustainable growth, I highly recommend this book.
— Akasit Assawamongkolpun, Co-Founder
SUPP Financial Consultancy, AIA, Thailand
