So you want to be an author and do good at the same time?

The COVID-19 pandemic has brought to wider consciousness inequalities in our society. These inequalities are felt along various lines, from education to income. Charities are at the frontline of supporting the least, the last, and the lost in our society.

Yong-en Care Centre has been supporting the needs of disadvantaged children, senior citizens, and families in the community since 1996. I have decided to pay it forward by raising funds for them. For this batch, aspiring authors who donate $250 and above to this fund-raising campaign will receive a seat to attend my signature “So You Want to be an Author” virtual masterclass (worth SGD600). You can gift the seat and sponsor a friend too.

 100% of funds raised will go directly to Yong-en Care Centre, a registered charity in Singapore and you will get to enjoy tax deductions of 250% of the qualifying donation amount (if you are paying tax in Singapore).

Let’s join hands and do good together during this season of giving. Thank you!

Donate to Charity

If you have valuable experiences and expertise to share but lack the know-how and confidence
to turn them into a book, fret not. We are here to help.

  • Ever wished that you had an effective way to create visibility and increase mind share?
  • Ever wished that you had a branding tool so powerful that it could almost give you instant credibility without fail every time?
  • Ever dreamt of having the satisfaction of seeing your own work in print and in circulation, and having the opportunity to create an impact with your insights?

If your answer is a resounding “YES”, you need to know the 4 reasons why you should become a published author:

  1. Pump up your visibility and increase your presence in the market. With the expanded mindshare you enjoy, you are able to attract prospects, clients and partners and have them knocking on your door year after year.
  2.   Establish authority in your area of expertise without ever needing to brag. Because people view book authors as experts in their field, you are able to gain their trust and convert them from prospects to paying clients quickly. Your premium positioning also allows you to close more deals at the price you ask for.
  3.   Leverage on a branding tool so powerful that it can almost give you instant credibility without fail every time. What is more, you get to build your personal brand without having to spend thousands of dollars running expensive advertising or marketing campaigns.
  4. Spread your ideas to a wider audience even without your physical presence. A book is like a premium name-card on steroids, helping you to spread your message and promote your business while you are sleeping.

“So you want to be an author” Virtual Masterclass consist of 6 bite-size modules specifically tailored to help game changers like you who aspire to stay at the top of their game by becoming published authors of non-fiction books.

In this masterclass, you will be guided to develop your own personal blueprint for publishing success using our 6P Publishing Framework. This is the same proven framework that over 300 of our authors have followed to take them from just having a piece of blank paper to enjoying success today as published authors.

The 6Ps of Publishing

Learning Outcome

  • How to identify a NICHE and develop unique contents for your book
  • How to nurture your book from an IDEA in your head to a BOOK in the market
  • What are the CRITICAL SUCCESS FACTORS that can make or break a book
  • How to GET OTHERS TO PAY FOR YOUR BOOK before it is even published
  • What you must do to market your book to gain MAXIMUM EXPOSURE for you instead of collecting dust in your storeroom
  • How to generate FREE PUBLICITY for you, your book, and your business


14 Jan 2022(Fri): 0900-1630 hr
15 Jan 2022(Sat): 0900-1630 hr
16 Jan 2022(Sun): 0900-1230 hr

USUAL INVESTMENT: SGD600 (6 Modules + FREE Bonus Module)

For this batch, you can secure a seat to attend the masterclass by making a donation of $250 and above under our Authors for Good fundraising campaign. 100% of funds raised will go directly to Yong-en Care Centre, a registered charity in Singapore (

1) Make a donation of $250 and above on our campaign page on by clicking on the button below. Remember to leave your name, mobile number, and email on the campaign page. Do note while anonymous donations are welcomed, we will not be able to offer you a seat to the masterclass.
2) Email us with the subject header “Authors for Good” with donor’s name and also the name, mobile number, and email of the person attending the masterclass.
3) We will get in touch with you on the next steps.

What You Will Receive

  • LIVE masterclass delivered online (6+1 Modules)
  • LIVE Q&A sessions
  • Access to video recordings if you cannot make it or miss any of the LIVE modules
  • Access to Learning Management System with tons of useful resources
  • Templates to develop your personalised blueprint for jumpstarting your book project
  • Membership to Authors’ Community
  • 1 session of 45 minutes 1-on-1 virtual personal coaching (worth 500SGD) to help you get started on the right footing
  • Tax deductions of 2.5 times the qualifying donation amount

* Terms and conditions apply

Donate to Charity

Who should attend?

‘So you want to be an author’ virtual masterclass is specifically tailored to help game changers who aspire to stay at the top of their game. This masterclass is suitable for CEOs, Professionals and Educators, Business Owners and Entrepreneurs, Speakers and Trainers, Coaches and Consultants, Financial Advisors and Property Agents.

Let’s hear from our past participants…


“The workshop was enriching, engaging, and illuminating for virgin writers like me. I never knew writing and publishing a book to be such a complex process, but I also know now that it can also be a very rewarding one. The facilitators were generous in sharing their expertise and offered a supportive environment for us to embark on this book publishing journey. I felt safe to share my thoughts about writing, and was also constantly inspired by fellow participants in the class. It was overall a very encouraging experience!”

Erin Lee
Mindfulness Coach, Mindful Moments

“So You Want to be an Author” is one of the best virtual courses I have ever taken. It is structured yet interactive, logical yet creative, down to earth yet visionary. The breakouts, exercises and resources provided a rich environment for learning, even in the virtual setting. Best thing is that after the course, you have a set of plans ready to start writing the book you always desired!”

Lai Han Sam
Founder and Women’s Life Coach, Lifework Global

“Having gone through my somewhat eventful life, the niggling feeling has always been tugging at me for the longest time that begs the question, “Is there a book in me?”….Attending the “So You Want to be an author” workshop by Phoon Kok Hwa put an end to that sensation and helped me draw greater focus and affirmation on what needs to be done next … and begin the process of putting pen to paper … Thanks, Kok Hwa, for helping me exorcise the ‘beast’ within and put me on the path of action!!

Alex Goh
Author of 200 Weekends in China
Senior Finance, HR & Corporate Development C-level Executive
JAGG Resources Pte Ltd

“I attended the “So You Want to be an Author” workshop on a recommendation from a friend who also attended and I found it to be the best use of 2 days towards writing my book that I have spent in the last year, and that includes the time I have spent actually writing.

The facilitators, Phoon Kok Hwa and Andrew Chow, are passionate experienced professionals in publishing and PR respectively and were very generous in sharing their knowledge with us. However, while the information they shared was great, what was even more powerful were the processes and activities we participated in, which allowed me to really focus on the essence of both the what and the why of my writing. This is not a workshop on writing per se, but rather about everything that needs to be done to bring that writing into the public eye in a positive and impactful way.

I would recommend this workshop to anyone interested in publishing a book, from those who are still trying to figure out what they want to write but believe they have a book in them somewhere, to those who are done with, or have almost completed their writing journey and are ready to move to the next step.”

Ragil Ratnam
Managing Director, Pure Growth Asia Ltd, Thailand

“Kok Hwa is an excellent facilitator. He has designed this workshop to be practical, reflective and fun. While keeping to the focus of the workshop, he takes us on an exciting journey within, to discover our gems, while strategically tapping on the collective wisdom of he group. I gained a lot from this course and highly recommend it. Thank you Kok Hwa.”

Poonam Dadlani
Language Specialist

“Before coming into the workshop, I didn’t know what I didn’t know. After 2 days, I have a clear framework to writing my first book and creative ideas to make it a success.”

Sean Collins
Managing Director, Talent Mobility Asia

“Inspired and empowered.

This is how I feel after undergoing a 2-day workshop by Phoon Kok Hwa of Candid Creation Publishing. You see, I’ve got a book in me but I’ve hesitated and procrastinated for the longest time but this weekend, I invested in an authorship workshop facilitated by Kok Hwa and gained so much clarity about my intention and flow of my book.

Never once did he try to upsell us any publishing packages but he chose to focus on putting the spotlight on us so we were clear on why we write. He also invited his past authors to share and that really lent me more courage to get my word out. Among the couple of publishing consultants in Singapore I’ve met, I can safely say he’s one of the most authentic, knowledgeable and author-oriented publishing consultant.

Forget about those rogue “consultants” who are just out for the money when Kok Hwa’s the one who’s more concerned about helping his authors fulfill their mission.”

Benjamin Loh
Author of INSPIRT: How Asian CEOs Inspire Action from the Stage
Founder & Principal Trainer at Speaker’s Flare Training & Consultancy

“This workshop has helped me understand what publishing a book is all about. The process, motivation, marketing and promotional aspects inclusive. It has inspired me to probe further on establishing my goal in writing my series of fitness books. Excellent delivery and information plus great networking.”

Caroline Teo
Managing Director, Physique 360 Pte Ltd

“The 2-day workshop, especially for someone totally new in the area of publishing, is simply an eye-opener. It provides good structure, is comprehensive and very informative.”

Helen Lim
CEO, SilverSpring Pte Ltd

“While I was at the workshop by Candid Creation Publishing facilitated by Phoon Kok Hwa, I was reminded of Earl Nightingale’s diamond mine story.

Instead of talking all day by himself, Kok Hwa chose to make us look into the “why”s. He was candid about the reality of book publishing. No single sales pitch was mentioned in the 2 days. He was sincere, genuine and fully devoted to guiding all of us to find answers that lie deep in ourselves.

I am honoured to be with fellow attendees. I used to live in the world where things are measured by profit and loss. Talking about things that cannot be measured made me feel silly. Within this group of people, I don’t feel shy about myself talking about values, visions and possible future books.”

Ellie Kim
Author of Why I Ditched My Chanel: An Ajumma’s Journey to Conscious Living and Money Mastery
Financial Consultant

“I feel that this programme was sincerely crafted by someone very experienced in the trade and who knows the industry and his scope of work very well. It provided me, an author-to-be, with very precise and clear steps … to focus my time and effort on so as to minimise the unwanted experience before I embarked on the journey. The programme was carried out in a very interactive manner, engaging participants, ex-participants, guest speakers (authors) and trainers and this made it possible for me to see and understand things from all perspectives and shed light onto the areas unknown.

In addition, the discussion and activities-based learning further intensified my learning experience and made me feel that I had already begun my journey as an author. Beyond just writing a book, the other aspects of Publicity and Promotion — which I never really thought of associating with writing a book — were incorporated in this programme. These areas further expanded my awareness into the challenges which I would be experiencing and offered me good insight into addressing them.

This programme has successfully equipped me with the knowledge and insights to prepare me for my journey, and reinforced my belief in the purpose of doing so. I am grateful.”

Adrian Soon
Internet Marketer and Trainer
E-Journey Pte Ltd

“I have published my first book before meeting Kok Hwa and Andrew (Chow) at It was Andrew who started getting me to register for the training. I made a swift decision to sign up for it as I feel that Andrew is a trusted mentor and a reliable person. For a better appreciation of the 6P Framework of Publishing and how you can utilise it to develop your personal blueprint to publishing success, you can attend the 2-days hands-on “So You Want To Be An Author?” workshop. What I have learnt in those 2 days would take me more than 1 year of self learning. The Best part about them is they’re the kind of passionate people you want to work with.”

Andrew Ang
Coach, Wealth Coach LLP & Digital Marketer.

“This program has exceeded my expectations in each and every way. I thought I was signing up merely for an authorship program, but beyond that, I have acquired a massive amount of information, hands-on tools and resources pertaining to areas of coaching, marketing and online teaching, just to name a few. All of which are priceless to entrepreneurs like myself. This would not have been possible without the generous spirit and passion to serve of both course facilitators Kok Hwa and Andrew. They went above and beyond to not merely meet the course objectives but to also spur us to dig deep and question the real intention behind our book, which is nothing short of soul-searching. The other big gain from joining this program was the community of people we are instantly connected to, both through a common goal and through effective ice-breakers facilitated by Kok Hwa. In a few short weeks, through sharing our personal stories of hope and aspirations, we gained a network of comrades to support us further in our book-writing and life journey.”

Tiffany Wee
Naturopath and Mindfulness Coach, Mind Body Shine

“The workshop has given me great clarity and personal value on the process of publishing a book – a real book (not ebooks etc) with special emphasis on answering the “WHY” question. This enabled me to think carefully with sound knowledge of the “WHEN” and the “WHAT”. Its obviously a programme that has been through the rigours of continuous improvements through the years. Kudos!”

Hendry Goh C.H.
Director, Hackalogy Pte. Ltd.

“I travelled from Thailand to Singapore to attend the “So You Want to be an Author” workshop in June 2016. And I did not regret my investment!

I got much clarity on the steps to take to move forward with my book project , even clarity on what I did not know was unclear!

I got inspiration and motivation plus the drive to go for it as well as precise guidance on all the elements to take into account.

I got precious insights on what are the strengths and weaknesses of my project at this stage.

Many thanks to Phoon Kok Hwa and Andrew Chow for their generosity in sharing.”

Amelie Yan-Gouiffes
Your Inner Diamond Expert
International Speaker & Coach

“Thanks to Adrian Tan I got introduced to your ‘So You Want to be an Author’ workshop.  I enjoyed every moment of the course. I enjoyed the experiential learning from you and Andrew and the esteemed participants. Most of all the energy in the room drove me to think carefully on some plans I had to write but never put to action. It was a wonderful experience. Thank You Kok Hwa and Andrew.”

Ram Dubey
Author of From Drunken to Driven
Mediator, Counsellor, Coach

“This is a must-attend workshop for anyone who has or is toying with a dream of becoming an author. Great insights on the process involved, options, considerations and success factors. Kok Hwa is a great coach, publisher and in addition, an authentic and honest teacher! His knowledge of the local publishing scene, with deep awareness of Asian readers needs combined with a strong desire to bring out the best in an author through coaching conversations is the best one could ever expect in this engagement with a publisher! Congratulations and all the best Kok Hwa!!”

Jayan Warrier
Director, Singapore Centre for Positive Change

“Engaging, experienced, masterful in pedagogy, Kok Hwa delivered way beyond my expectations from this workshop: not only did I learn what I need to do to get my book published, but I got to advance my work on it significantly. I have gained clarity and positive energy to make it happen soon.”

Jean-Francois Cousin
Author of Game Changers in the Circus: How Leaders Can Unleash Greatness in Their Organisations
Global Executive Coach, GREATNESS Leadership Coaching

“Authors have wonderful ideas for book concepts all the time. But ideas alone do not necessarily equate to success as an author.

Attending this workshop offered me a practical and effective framework plus strategies of how to ensure my printed book reaches the audience desired and achieve the outcomes intended. It’s also extremely helpful as a much needed reflective exercise to aid us in both the creative process of writing and the action part of getting it to print and beyond.

The facilitators, Kok Hwa and Andrew, have a wealth of experience and expertise which they gladly generously shared with participants. More importantly, they shared it with authenticity and with heart.

It was also a great joy connecting with fellow like-minded participants, I benefitted so much from the individual conversations and group sessions.

I would strongly recommend this workshop to all aspiring and published authors.”

Bernadette Chua
Author of Fly Free: How accepting the wings of life can help you reach your rainbow
Dream Catalyst

“I would strongly encourage anyone who is considering publishing a book to first attend the “So You Want To Be An Author?” workshop. The workshop helped me change my perspective on book publishing completely. If I had not attended this workshop, I may have ended up committing to publishers who are only interested in pushing costly packages of services that many authors don’t really need.

Kok Hwa is an engaging and content-rich speaker and his presentation was easy to understand. The workshop contents are really structured, practical and actionable and I find it immensely beneficial in helping me understand what needs to be done during the various stages of writing, producing, promoting, and marketing my book to make it a success. Therefore, this workshop is specially suited to all aspiring authors who wish to write and publish a book but lack the confidence and know-how.

Kok Hwa is in the business of turning dreams into reality. With his practical advice and extensive knowledge, you can’t go wrong with your book project. I must say that attending “So You Want To Be An Author?” workshop has been the best investment of my time and money in my publishing journey.”

Ernest Tan
Author of Raising Financially Savvy Kids
Founder of Jopez Academy

“This is a workshop that comprises both knowledge and how to’s. Participants are given relevant tools to help them in the publishing process.

The discussion and practice within the workshop provide essential reality checks to “Why” I want to publish. It gave me a clear process of how to publish. At the same time the presenters provided me with valuable insights and experiences on the journey that will be challenging but can be rewarding.”

Ooi Lay Yong
Author of Born to Move: 5 Steps to Achieve Mobility Fitness & Say Goodbye to Aches and Pains
Executive Director, Pilates Body Tree

“A practical workshop to attend for anyone aspiring to be an author. Presentations are down-to-earth, giving a very realistic view of what challenges can arise when writing a book. The holistic approach taken in this workshop will add significant value to anyone writing a book for the first time.”

Sim Peck Cheng
Senior Financial Consultant

‘VALUABLE’ is one word which I’m using to describe my maiden book publishing journey that I had embarked on with Kok Hwa and his team at Candid Creation Publishing. If you’re an aspiring author and looking for a great publisher to transform your thoughts into a physical book, I highly recommend you attend Kok Hwa’s signature workshop ‘So You Want To Be An Author?’

Terence Chiew P.Y
Author of Most Valuable Professional
Principal Consultant, Peet Asia Pte Ltd.

About the Lead Facilitator

Phoon Kok HwaPhoon Kok Hwa is a Publisher at Candid Creation Publishing, where he has spent the last decade helping hundreds of aspiring authors to get their books written, published, distributed and marketed.

Kok Hwa is a literary agent at heart, nurturing and extracting the potential book out of every aspiring author. He believes that there is a book in every person, just waiting to be published. It comes as no surprise that he does not even restrict himself to a particular genre as he believes that authors can come from all walks of life, and are most compelling when they are themselves, writing about a subject that is close to their hearts. Kok Hwa continues to look for the distinct voices emerging from Singapore and Asia. His hope to broaden the appeal of Singapore’s published works continues to fuel his passion and creative flair for helping authors identify personally compelling narratives to drive their writing style. Apart from his personal beliefs in author expression, he also believes in a pragmatic aspect to publishing a book — personal branding — often stating that nothing produces instant credibility faster than giving away a book as a calling card.

Kok Hwa is also a certified as a Professional Action Learning Coach by the World Institute for Action Learning and also a recipient of the International Coaching Excellence Award 2015.

About the Co-Facilitator

Andrew ChowAndrew Chow is a passionate social media and public relations strategist, entrepreneur, speaker and author of Social Media 247 and Public Relations 247. Based in Singapore, his insights into social media strategy, media management and entrepreneurship have made him a choice selection for workshops and public speaking engagements across Asia,through which he educates professionals on how to leverage social channels for business results. Andrew’s career has seen him work with an array of clients including AXA Insurance, Abbot Medical Optics, Singtel and Sony Pictures.


Registration is on a first-come-first-served basis and masterclass fees must be paid in full before the masterclass. If the minimum number of participants is not met for the masterclass, the organisers will inform all participants about possible postponement and cancellation of masterclass, one week before the masterclass date.
Minimum Number of Participants: 12 pax

If you are ready to take action to become a game changer in your industry and to leave a long-lasting legacy, join us at this masterclass:

Terms and Conditions

Upon submission of your registration, you are deemed to have read and understood the registration procedures and accepted the terms contained therein.

  1. Registration is on a first-come-first-served basis and masterclass fees must be paid in full before the masterclass. If the minimum number of participants is not met for the class, the organisers will inform all participants about possible postponement and cancellation of masterclass, one week before the masterclass date. For masterclass postponed or cancelled by us, participants will have the option to attend the next masterclass or seek a full refund.
  2. Fees paid are non-refundable but transferable to another person. Participants who are unable to attend the masterclass they have registered and wish to transfer to a substitute are to inform us at least two days before the first masterclass date, failing which we reserve the right not to accept the substitute.
  3. It must be the same participant who attends all the modules of the masterclass.
  4. If a participant misses or is not able to make it for a particular module, access to the videorecordings will be made available.
  5. By registering, participants also agree to have photos/videos taken of themselves during the masterclass for marketing purposes, including but not limited to print, audio-visual and social media.
  6. By registering, participants also agree to indemnify the organiser against claims arising from any personal loss, injury or damage.