Adrian has over twenty years of global and regional marketing management experience across the consumer electronics, telecommunications, and IT solutions industries. He specialises in strategic marketing, go-to-market strategy, product management, e-commerce, branding, and communications.

Some of his leadership roles include Regional Director of Industry. Solutions and Marketing at LG Electronics, and Global Director of Go-to-market and Product Management at Dell. Adrian has also served as Head of Marketing at Wincor Nixdorf and REC Solar and had career stints at Motorola, Philips, Sony, and AIA.

Adrian is an ICF credentialled Professional Certified Coach (PCC), Mentor Coach, and Coaching Supervisor. He is also an EMCC certified (Systemic) Team Coach, a certified Solution Focused Coach, a Marshall Goldsmith Stakeholder Centered Leadership Executive Coach, a Genos Emotional Intelligence Practitioner, an Emergenetics Associate, and a LEGO Serious Play facilitator.

Adrian coaches executives to develop their leadership potential and define a road map for success, as well as works with teams to maximise high performance and create rewarding team environments. He also works with individuals in a group context to develop collaborative peer relationships, share knowledge, and build capabilities across the organisation. His systemic approach to executive development and coaching includes a strong emphasis on involvement of stakeholders, implementation of change and follow-through to measure growth in leadership effectiveness.

Fluent in both Mandarin and English, Adrian has coached physical and virtual teams and professionals globally. He has also accumulated an in-depth appreciation of international mindfulness, cultural diversity, and business practices in Asia and around the world.