Want to become an authority who stands out in

your industry?

Discover how you can generate publicity for you, for your business, for free.

Pick up free strategies in this short video:

Before you get started on your authorship journey to become an author of your own business book, sign up for your FREE 1-to-1 coaching session (worth $600) with me now.

– Mr. Phoon Kok Hwa, Expert Publisher and Publishing Coach to Aspiring Authors

Who Should Write and Publish a Business Book?

Business owners who want to increase their visibility, establish themselves as an expert, and position their products and services as the No. 1 choice among customers

Entrepreneurs who want more visitors, traffic, and hot leads to know about their business, to make it easier to generate sales, find new clients, and grow your business

Speakers and trainers who want to build their reputation and credibility, and become better known by companies and public, so that they’re able to get more students and recognition

Coaches and consultants who want to reach out to more people, and hence generate more publicity and exposure for themselves and their business

Why Become A Business Author?

You’ll be able to

  • Increase your visibility to customers in your market
  • Create an automatic branding tool for yourself
  • Be seen as an authority and credible figure
  • Stand out in your market as an expert
  • Get others to trust and buy from you with ease
  • Generate FREE publicity for yourself and your business
  • Potentially get more sales, customers and partners

How Does Becoming An Author Benefit You?

1.) You’ll have more customers, clients, and partners knocking on your door.

Because of your increased exposure and presence from becoming an author, you’ll be able to connect and network easily with others. Being an author is something significant to share when you meet people.

2) You get to charge higher prices and increase sales.

Because people generally view book authors as experts in their field, they’re willing to pay you higher amounts of money for your products and services. This increases your income and profits, and allows you to stand out in your market and enjoy premium positioning.

3) You get to strengthen your branding and reputation.

Your book is like a premium namecard, which showcases your expertise and skills. This enables you to become readily recognized by potential clients without having to spend hours or thousands of dollars on running expensive marketing campaigns.

4) You’ll be able to share your ideas and make an impact on others.

Transform people’s lives positively with your words, which is a satisfying feeling like no other.

Because your book could potentially be read by thousands of people, it could shape their thinking and behaviors, and inspire them to reach greater heights.

“Nothing produces instant credibility and authority faster than giving away your book —as your personal name card.

– Mr Phoon Kok Hwa, Expert Publisher and Publishing Coach to Aspiring Authors

Mr Phoon Kok Hwa

Publisher, Certified Coach, Learning Facilitator


Meet Your Publishing Coach

  • Publisher at Candid Creation Publishing
  • Professional Action Learning Coach
  • International Coach Excellence Award
  • Best Personal Brand Award
  • Featured on 938NOW, Capital95.8, Channel NewsAsia, MoneyFM89.3, Lianhe Zaobao, The Straits Times, Southeast Asia Globe
  • Spent the last 16 years helping hundreds of aspiring authors to get their books written, published, distributed and marketed
  • Believes that there is a book in every person, just waiting to be published
  • Wants to help more business owners and entrepreneurs get recognized in their field by leveraging the power of a book to brand themselves strongly

Dear Aspiring Author,

Like many world-class athletes, working with a coach can help you to see the light at the end of the publishing tunnel, and propel you towards the success you deserve.

As your publishing coach, let me help you discover possibilities you might have missed, and suggest different perspectives on the topic you have for your book.

But most importantly, I can help you find the clarity you need to take action and move forward. We’ll be working together to plan and develop an editorial structure that unifies the content of your book, and gets your message across to your readers in an easy-to-follow manner.

Having coached hundreds of first-time authors, I’ve developed a 6P Publishing Framework to help take you from idea to market:

  • Planning
  • Penning
  • Preparing
  • Producing
  • Promotion
  • Publicity

This is the same framework that over 300 of our authors have followed over the past decade, to guide them through the various stages of the writing and publishing process.

Through this complimentary 1-to-1 coaching session, it is my goal to assist you in the process of turning your idea into a book that will meet your publishing objectives.

– Mr. Phoon Kok Hwa, Expert Publisher and Publishing Coach to Aspiring Authors

See what these aspiring authors yesterday but inspiring authors today have to say about working with Coach Kok Hwa.

“Having a local custom publisher is a lot more efficient, and there is an opportunity
to meet face to face and to resolve items a lot faster.

Kok Hwa and his team are very responsive and care about your success. When you are a first-time author, believe me, you need a lot of hand-holding and encouragement. Kok Hwa provides guidance and services beyond book publishing and it is a great feeling,
knowing you have someone behind you.”


Ooi Lay Yong
Author, Born to Move, and Founder, Vitalay Thrive Program

“I strongly recommend working with Kok Hwa. He guided me throughout the entire process of writing my book and getting it published both online and as a paperback. I can say with confidence that without his coaching, my book would have been much poorer, repetitive and inconsistent!

His style is soft, but insistent. We worked remotely as he is based in Singapore and I live in Hong Kong—but due to his personality and willingness to answer WhatsApp calls whenever I felt it necessary, I received all the guidance I needed.

I found Kok Hwa to be honest, professional and genuinely interested in the success of my project. It isn’t easy to coach people who have been CEOs of sizeable companies and explain to them that their ‘words of wisdom’ might need amending or even deleting, but he did it with sensitivity and integrity.”


– Steve Feniger
Author, Make It in China, and CEO, 55 Consulting

“I got to know Kok Hwa a number of years ago through a workshop that we attended. I knew he was a book publisher and my mentor’s book was also published by KH’s Candid Creation Publishing. Eventually, when I had the chance to publish a book with my fellow co-authors, I knew we had to engage KH’s service. And he didn’t disappoint. He is very detailed and orientated and dishes out good advice on how to structure the book’s content better. KH is also very approachable and went all out to help make our book a Kinokuniya best-seller by helping us garner publicity in as many channels as possible.”


– Alex Yeo
CFTe and COO, Dr Wealth, and Co-author, The Traders’ Blueprint

“I am impressed by Kok Hwa’s sincerity and great sense of humour. I believe with Kok Hwa, you get what you see. Such is his authenticity. It is indeed my privilege to be able to know him, to learn from him, and to work with him.

Kok Hwa helped me to publish my first book. I enjoyed his helpfulness, creative ideas and his entire management of the publishing process. Post-launch, he has also been very generous with his help in promoting my book via the various channels.”


– Tan Swee Heng
Author, Coaching in the Moment and Leadership Coach, LZ Leadership

“My first book, Social Media 247, enabled me to secure my first mega training contract with an insurance company for $40,000 and put me on the world map for international keynote speeches in 15 countries over 5 years. It has also cemented my training opportunities with premium associations like SIM, MDIS, SCCCI and SNEF.

My 2nd book, Public Relations 247, helped me to secure PR contracts worth more than $50,000 over a 3-month period. It also brought me more publicity on a Malaysian radio station for being the most interviewed Singaporean over Malaysian airwaves.

My 3rd book, Personal Branding 247, inspired me to create a product (card game) that helps people to identify their own personality within several minutes. For the first time, Personal Branding was introduced to corporations as a training topic and I have already closed a $14,000 training deal with an international credit card company.”


– Andrew Chow
Media Strategist, Keynote Speaker and Author, Social Media 247, Public Relations 247, Personal Branding 247

“Apart from his insights and expertise in getting our book published, Kok Hwa is very good with his advice on what works, and helped us to shape the book concept along the way. In fact, we decided on the final title of the book, Everything You Wish To Ask A Headhunter after taking in suggestions from him.

After passing him the draft manuscript, Kok Hwa and his team worked their magic in close collaboration with my co-author and me, and together, we delivered a finished product that I was very pleased with. Kok Hwa also assisted in getting us interviewed on national radio and supported the distribution of Everything You Wish To Ask A Headhunter to every major book retailer in Singapore, as well as through the Amazon store. He is just as motivated as we were to make sure our book is a success. The best part is, Kok Hwa is just a great guy to partner with—humble, eager to assist, responsive, and has good values.

I look forward to working with Kok Hwa again for my next book!”


– Steven Pang
Author, Everything You Wish To Ask A Headhunter, and Operations Director, Kelly Professional & Technical

I would like to say a massive thank you for publishing my book ‘From Peak to Peak’. I could not have wished for a more professional, patient & supportive publisher to work with. Your guidance, support and experience as I navigated my way through the long and intricate process of design, editing, formatting, printing and distribution was invaluable. My readers have loved my book and I have almost sold out the first 1000 copies within the first 30 days. It was a genuine pleasure working with you, and I do hope to get the chance to work with you again in the future.

– Grant Rawlinson
Author, Peak to Peak, and Adventurer & Keynote Speaker

Don’t give up on your publishing dream

Many people dream of becoming a published business author, but the reality is that only a handful actually ever become one.

Just thinking of writing a book can be overwhelming, and it takes a tremendous amount of discipline to overcome the obstacles you’ll find along the way.

Forget about all those rogue “consultants” who promise you instant success and try to convince you about how easy it is to write a book.

Forget about working with “pretend publishers” who are more interested in your money and less dedicated to actually looking after your interests the moment you sign on the dotted line.

Forget about signing exorbitant, fancy publishing packages that end up leaving you disillusioned with writing books and publishing them.

There is a better way to make your dream of becoming a respected business author come true.

Ready to get started? Sign up now for a FREE 1-to-1 coaching
session (worth $600) with Coach Kok Hwa.