Secret Manual of the Sales Warrior: Winning Strategies to Turn Sceptics into Advocates


ISBN: 978-981-14-5480-6
Author: Maxine Teo
Page: 264 pp
Size: 148mm x 210mm (paperback)
Genre: Sales & Selling



To unveil the secrets of this Secret Manual, you need to be a Warrior. One who is brave to try out new ideas, learn new approaches, and apply them in the battlefield of the business world —relentlessly.

Whether you are a Sales Professional or an Individual Contributor, if you are looking for winning strategies to…

  • Get customers and bosses to say YES faster
  • Harness your strengths to supercharge your success
  • Win respect and trust from your customers, bosses, and co-workers
  • Manage your stress and thrive on it
  • Think fast and speak with impact when put on the spot
  • Stay positive and resilient in the face of constant challenges

… then this Secret Manual is for you. When you have acquired the kung fu or skills compiled in the twelve power-packed chapters, you will be on your way to become a formidable force in the business world.

Are you ready?

Praise for the book

Maxine shares some awesome tips, tools, and techniques regardless of whether you are new to sales or a true sales warrior. I love the Q&A approach as it is very conversational and easy to follow. It gives you immediate, easy-to-find answers to questions that are on your mind.

You can use it as a guidebook and pull it out any time you need to know how to handle just about anything related to sales and building better relationships. I highly recommend this book to those looking to better themselves and their relationships.
— Scott Friedman
Author of Celebrate: Lessons Learned from the World’s Most Admired Organisations, and Past President of National Speakers Association, USA

I read with awe this book which I coin as an essential 武林秘籍 (martial arts secret manual) for sales warriors, regardless of the industry. I find good relevancy in all the chapters as Maxine is able to relate and guide the reader professionally, through her personal experiences and through her years of engagement with many top sales experts. My favourite reads are the chapters on Speed Profiling and Selling to the New Generation as they provide very interesting sagacity. I love the Action Plan section at the close of every chapter as it helps readers to reflect, summarise, and put their thoughts into action.
— Mary Tan
Real Estate Consultant
Executive District Director of Huttons Asia Pte Ltd, Singapore

I never knew that one can profile someone so easily and quickly. Maxine introduced the simplest way to do so with her two-step approach which will definitely come in handy for HR professionals like me who constantly need to engage staff and stakeholders. Maxine guides the reader on what kind of strategies one should adopt to manage the different profiles of people. I also like the way the book is being arranged, with the flexibility to start at any chapter. This book is not just meant for salespeople; it is for everyone in any profession. If one has been struggling in getting one’s ideas across or having challenging times in managing one’s bosses, look no further. This is the book one must read.
— Cindy Sim
Senior Manager
Yong Loo Lin School of Medicine, National University of Singapore

Firstly, this book is great. Secondly, it is totally worth it. Who else but Maxine to write this amazing book about the Secret Manual of the Sales Warrior? Right from the start, you are put inside a real-life scenario:
“Does the idea of networking send tingling paralysing shivers down your spine?” From there on, you are expertly navigated through the journey of a Sales Warrior and provided with lots of tips and tricks to master the art. Do not wait any longer. Put your armour on and enjoy the ride. Well done, Maxine. Keep inspiring us!
— Daniel Monnet
Director of Front Services
Credit Suisse, Singapore

This “how-to” book is an easy read and full of practical tips that you can immediately apply in almost any situation where you need to influence. If you have met Maxine in person, you will find that this book reflects her fun and lively personality!
— Dawn Yeow
Regional HR Director, Asia,
International SOS, Singapore

The Secret Manual of the Sales Warrior is a mini MBA Sales Course in disguise. It covers everything from the pre-works to actual engagement with prospects and clients. For the experts in sales, there are sections in the form of Questions and Answers where you can close in quickly on a topic of interest. For the novices, you are guided by an Action Planning list at the end of each chapter. This is not a book; it is a secret manual written by a highly-esteemed sales warrior for future warriors.
— Andrew Chow
CSP, Founder of Key People of Influence, Singapore

Engaging, Personable, and most importantly 100 per cent Relatable and immediately Applicable. As a sales warrior in the making, this book has instantly boosted my confidence and will become the one manual that I will always use when I want to achieve success in what I do. Thank you, Maxine, for the carefully designed manual that covers well all aspects for one to transform from a Sales Amateur to a Sales “Connoisseur” — in other words, a full-fledged Sales Warrior.
— Carmen Yap
Assistant Manager (Corporate Training)
Aventis Learning Group, Singapore

Having worked closely with Maxine over the past years to deliver high-level training programmes to executives in the Asia Pacific region, I was delighted to have the opportunity to both read and make a contribution to Maxine’s first book!

My initial thoughts were: How can you transfer years of training knowledge into a book format? Having read through the Secret Manual of the Sales Warrior, I was incredibly impressed. It is an essential guide for leaders of people across different industries. Certainly a must-have and a must-read!

I wish Maxine all the best in her future endeavours and I am sure she will continue to be a leader in the industry to people like myself for many years to come.
— John Burbidge
Head of Business Development APAC
AMT Training, Hong Kong

In the ancient pugilistic world, a warrior takes years to master an unrivalled and highest order of martial arts techniques. Yet Maxine has deftly distilled the essence of sales effectiveness and created a punchy manual to break through performance in swift time. This easy-read contains all the essential skills to be THE Sales Warrior and is definitely for anyone who wants to emerge the winner in sales.
— Stephenie Teo
Executive Director
Private Bank in Singapore

This is truly one of the best sales books I have ever read. It teaches you how to master techniques and strategies to become a Sales Warrior. Once you start reading, you will find it hard to put down as all the twelve topics truly describe the challenges faced by today’s salespeople. Selling is part and parcel of life. These tips are handy not just for the salesperson but for those managing teams. What sets this book apart from other sales books is that the ever colourful and bubbly Maxine not only shares the concepts, she further illustrates with stories, examples, and case studies. It is a great personal development book which every salesperson must have.
— Janet Chin
Chief Partnership Officer, AXA AFFIN Life Insurance Berhad,

I met Maxine in the year 2018, when she was conducting a full-day Sales Effectiveness class for my company. Since then, I have never missed any of her training classes because Maxine is one of the best Sales Trainers I have ever come across. After reading the Secret Manual of the Sales Warrior, I was totally blown away because I was already adhering and practising some of the tactics to achieve my MDRT and COT! This book is so useful, not only for Sales Professionals but for working professionals as well! This book is the REAL SECRET MANUAL to your Success in
— Jaslyn Ng
Financial Services Manager, MDRT and COT Achiever
Prudential Assurance Company, Singapore