CHRISTINA LIM has had an exciting career that spans over three decades. Starting in the creative industry, she subsequently spent more than 10 years in marketing and branding leadership roles, overseeing both local and regional portfolios. She has been intimately involved in the start-up community, as advisor and leader for start-ups and scale-ups. As CMO-In-Residence with Singapore Management University Institute of Innovation and Entrepreneurship, she has mentored and advised over 80 early-stage start-ups on their go-to market strategies. She has an in-depth understanding of the needs and challenges of start-ups at different stages of their growth, and her advice covers branding, business models and funnel strategies, as well as consumer tech product marketing. She is a thought leader who speaks regularly at conferences across a wide array of subjects including retail, e-commerce, branding, marketing, trends, and leadership.